The page is a view
A product, an editorial story, and a location are different kinds of information. They may share a page without needing to share a content type. Model their purpose and relationships before deciding where they appear.
Name the information clearly
A generic text field is easy to add and hard to understand later. A headline, summary, address, or product care instruction gives the next editor a more useful signal.
Compose after you structure
Blueprint components let an editor combine information into a page. Your frontend decides how those components look. Keeping the two concerns clear makes reuse easier to reason about.
Test with real content
Use a representative record rather than a short placeholder. Long titles, missing images, multiple languages, and related records reveal whether the model supports the actual project.