Revenue
Doubled within four months of launch.
A smoother booking.
A stronger business.
SafeRoads moved from WordPress to a headless website designed and developed by Wizzou. Ominity connects terugkommoment bookings across multiple locations with the rules and operations behind every session.
See the impactChoose a locationLocation A
10 October · 09:00TerugkommomentOne place available
EligibleLicense date checkedPlace held during paymentBooking confirmed
The rules run behind a headless customer experience.
Four months in.
A measurable change.
Reported results following the launch of the new headless website.
Conversion rate
An increase in the rate of visitors converting.
Weekly administration
Time to administer and run the business, excluding the sessions themselves.
Results supplied by the SafeRoads project team. These describe the period after launch; the contribution of each individual change was not separately measured.
A new website.
A connected operation.
The previous setup combined WordPress with spreadsheet-based administration. The new headless experience brings the booking journey together with Ominity’s business logic, reducing the manual work needed around the sessions.
- Customer
- SafeRoads · Terugkommoment sessions
- Design & development
- Wizzou
- Platform
- Ominity · Headless website
- Operational scope
- Bookings across multiple locations
The right session.
Calculated automatically.
A participant’s driver’s license date must fall within the 6–9 month window for the chosen session. Ominity calculates eligibility automatically, putting the business rule directly into the booking journey.
Explore business rulesExample session date10 October 2026
License issued
Before 6 months6–9 monthsAfter 9 months
Session dateEligible for this sessionThe session falls within 6–9 months of this license date.
Try a different date. It checks the session against the 6- and 9-month anniversaries of the license date.
A place to book.
Time to complete payment.
Every session has a participant limit. When a customer starts payment, their chosen place is reserved for 20 minutes. A failed payment or an expired reservation releases the place back into public availability; successful payment completes the booking.
Explore bookingsExample session · 12 participants11 confirmed bookings
1 place availableConfirmedAvailable / held place
Payment reservation20:00Starts when checkout begins
Available to bookStarting payment temporarily holds the final place.
Simulate payment or expiry without waiting 20 minutes. No booking or payment is made.
Multiple locations.
Room for plans to change.
SafeRoads runs sessions at multiple locations. Customers can book an eligible session and use the rescheduling system when their plans change, while session availability and booking rules remain part of the experience.
See the booking foundationALocation A10 October · 09:001 place available
BLocation B17 October · 13:004 places available
Current bookingLocation A · 10 OctoberRescheduleChoose an eligible session with availabilityNew bookingLocation B · 17 October
Rescheduling gives participants a way to change their session.
From advertising
to a completed booking.
SafeRoads uses Ominity visitor tracking to monitor the conversion rates of its advertisements. Tracking connects the acquisition journey to the website outcome, helping the team understand how visitors become booked participants.
Explore visitor tracking01AdvertisementA visitor arrives
02Headless websiteExplore locations and sessions
03Booking journeyEligibility and payment
04Completed bookingMeasure the conversion
Almost +300%Reported increase in conversion rate
Visitor tracking helps SafeRoads follow advertising conversions. Results are reported for the new website; no campaign-level figures are shown.
Less administration.
More time for the sessions.
Previously, running the business required manual work in Excel alongside WordPress. Automating the booking rules and operational processes with Ominity helped SafeRoads halve its weekly administration time, excluding delivery of the sessions themselves.
Explore automationsBeforeWordPress + ExcelManual administration around the sessions
AfterHeadless + Ominity
- Calculate booking eligibility
- Manage session capacity
- Hold and release places
- Support rescheduling
½
The weekly administration timeSessions themselves excluded
The website and the work
behind it, connected.
This project brings together a tailored headless frontend, capacity-aware bookings, date-based eligibility, payments, rescheduling, and conversion tracking. It shows how Ominity can support both the experience customers see and the business processes behind it.
Your booking journey.
Your business rules.
Talk through the customer experience and the operations you want to bring together.